Importance of Branding
Helps you stand out from the competition
Builds brand recognition
Creates a consistent brand experience for your customers
Sparks a connection with your audience and turns that audience into loyal customers
Elements of Branding
Mission statement and brand values
Brand guidelines
Logo
Website
Additional assets
Importance of Branding in eCommerce
Understand your customers
Define your brand persona
Crystalize your brand promise
Perfect your visual assets
Refine customer experience
Remember to give back
Steps in Branding
Brand definition
Brand positioning statement
Advertising and communications
Sponsoring and partnerships
Product and packaging design
Pricing strategy