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Importance of Branding
Helps you stand out from the competition
Builds brand recognition
Creates a consistent brand experience for your customers
Sparks a connection with your audience and turns that audience into loyal customers
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Elements of Branding
Mission statement and brand values
Brand guidelines
Logo
Website
Additional assets
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Importance of Branding in eCommerce
Understand your customers
Define your brand persona
Crystalize your brand promise
Perfect your visual assets
Refine customer experience
Remember to give back
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Steps in Branding
Brand definition
Brand positioning statement
Advertising and communications
Sponsoring and partnerships
Product and packaging design
Pricing strategy
What We Provide In Branding
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