Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.

Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.

Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth.

Whether you want to launch a new product or a business, social media is the perfect launchpad to create a buzz around your initiatives. As we move further into the future of e-commerce, it’s clear that social media marketing isn’t just an option.

In an increasingly competitive environment, your business can’t afford to miss out on social media.

It's especially competitive in the social media influencer space, where there are thousands of new influencers starting a brand every day. If you're trying to build more of an online presence to become a social media influencer, make sure to read our comprehensive guide